Local FSBO Real Estate Marketing

Internet services help level the playing field for home sellers looking for advertising outlets, but they work best when they are combined into a real estate marketing plan that includes tried-and-true "low-tech" advertising staples.

The yard sale sign is still represents the number one lead generator. The reason is that shopping for real estate is generally a local effort. People get in their cars and drive the neighborhoods or simply see your HOME FOR SALE sign on the way somewhere.

FSBO Real Estate Signage

Along with the HOME FOR SALE sign in the front yard, you'll need several or more "A-boards" or directional signs that point the way if/when you hold an open house. Place one on each of the two corners nearest your home, and one or two (if traffic moves both ways) at the major intersection nearest to your home. Don't place signs more than a third to a half mile away.

Attach a brochure/flyer holder to the HOME FOR SALE lawn sign in your front yard. The brochure should be professional and include all the pertinent information about your home, including the price, age, square footage, number of bedrooms, number of bathrooms, special features, perhaps some school or community information and color photos of both exterior, interior and any special landscaping features. It should also include your internet address – and assigned FSBO# (eg. www.FreeFSBO.com - FreeFSBO# 1120). This provides the potential home buyer more information prior to contact.

Online FSBO Real Estate Marketing

Your home's Internet listing gives you the opportunity to provide more photos and information to take advantage of the special Web-based features to help buyers find and access your home and neighborhood information.

The internet is quickly become the resource of choice for prospective home buyers. Statistics indicate that over 30% of buyers are starting their search online. There are over 5 million monthly searches for the search term “Real estate”. Research indicates that these buyers are among the most sophisticated, well-educated and affluent individuals, and are particularly accustomed to using the internet to begin their research on many topics.

Additionally, there are many real estate agents and companies offering Flat Rate MLS services across the entire country that will place your home for sale in the multiple listing service used by agents. You must be willing to pay the agent who brings a buyer and there is typically a “flat fee” associated with placing the listing in the MLS.

FSBO Real Estate Classifieds

Just as you don't have to limit your electronic marketing efforts to the Internet, you can place classified ads in numerous locations -- on and off the Net.

Potential home buyers look at daily newspapers, of course, but also direct mail marketing and weekly tabloids, church, social group and community publications, supermarket and retailers' hand outs, service industry newsletters, women and consumer group newsletters and a host of other publications.

Generally, your classified ad should include the fact that your home is for sale by owner, a price, the number of bed and bathrooms, special amenities, financing facts, if any, dates and times of open house, a phone number for appointments, website and email address and, briefly, why it's a good buy.

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