FSBO Real Estate Marketing Options

Multiple Listing Services' (MLS) is a standardized plug-in approach that dictates what you can say to create uniformity with other MLS listings. Real Estate Internet marketing, real estate classified or display advertising and your Home Feature Sheet are significantly less restrictive and allow for more flair and hype.

Written advertising is a key component to the success of your home sale marketing effort. The key is to avoid embellishments, exaggerations and cutesy phrasing, while using industry-accepted phrases and abbreviations. In short be professional!

FSBO Real Estate Internet Marketing

The internet is quickly become the resource of choice for prospective home buyers. Statistics indicate that over 30% of buyers are starting their search online. There are over 5 million monthly searches for the search term “Real estate”. Research indicates that these buyers are among the most sophisticated, well-educated and affluent individuals, and are particularly accustomed to using the internet to begin their research on many topics.

FSBO Real Estate Internet Marketing allows you to all the bells and whistles to your written advertising effort, including interactive options like photos, community links, links to school districts and virtual tours of your home.

Taking advantage of special Web-based features help buyers find and access your home's listing, related community information, and other pertinent data you can link to your listing.

FSBO Real Estate Classified ads

The classified ad is still an important and integral marketing tool for FSBO home sales.

It should include the price, the fact that you are selling your own home, number of bedrooms and bathrooms any special amenities, location information, financing facts, if any, open house schedule and a phone number for appointments. Include the address unless you prefer to encourage phone inquiries. If you choose to omit the address be sure to include your home's neighborhood or community. Leave room to extol your home's virtues.

FSBO Home Fact/Feature sheet

The fact or feature sheet should contain all the pertinent information about your home, as well as its highlights. Include the address, age, square footage, number of levels, style of home, number of bedrooms c/w dimensions, number of bathrooms and bathroom features, kitchen features, appliances included in the sale, yard and landscaping information, garage, lot size, view and any other features that make the home attractive, unique or appealing. Don't forget to include school district and community information, zoning, special financing terms, home warranties, homeowners association information, open house schedule, availability for appointments, at least one color photo and, last but not least, the price. It’s important that the price is last because you want the potential home buyer to see the features before they see the price.

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