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FSBO Home Marketing Plan 101 Successfully selling your home is no exception. The real estate professionals in the industry know this well. Every good agent has a marketing plan. It typically includes listing the property on the MLS (Multiple Listing Service) so that other brokers can help sell it, generating interest in the property by "talking it up" at sales meetings, placing advertising in the newspaper, and planting a bold real estate sign in front.
If you're selling your home FSBO you need an equally successful real estate marketing plan. While many by owner home sellers mirror the real estate marketing techniques that real estate agents use like putting a big HOME FOR SALE sign in the front yard, or place small classified ads in the local newspaper, they still fail. Even if you could access MLS, unless you are willing to pay a buyer commission to the real estate agent it serves no benefit. You can however engage a local agent to place your home on the MLS Directory by agreeing upfront to pay a 3% buyers commission. This may be an attractive alternative, you still save the 3% listing agent fee and enhance the real estate marketing of your home significantly through the MLS network. Yes, you can create flyers and post them on your sign, on bulletin boards and in housing offices of companies. All good ideas. But, how do you generate the interest that agents can get? One excellent way is to utilize the Internet. Well over half the families in the United States now have access to the Internet and use it regularly. The internet is quickly become the resource of choice for prospective home buyers. Statistics indicate that over 30% of buyers are starting their search online. There are over 5 million monthly searches for the search term “Real estate”. Research indicates that these buyers are among the most sophisticated, well-educated and affluent individuals, and are particularly accustomed to using the internet to begin their research on many topics. The realty is that FSBO real estate marketing online is here to stay. How do you tap this market? You can, if you have a real estate marketing plan. The first step is to list your property on one of the many FSBO real estate sites, such as FreeFSBO.com. Typically the sites make it easy. They let you give a detailed description of your home's features, include images, and sometimes provide an answering service, buyer's mortgage referral, and much more. A good FSBO real estate marketing plan involves more than just leaving it to chance that someone will happen upon your Internet listed property. It involves driving buyers to your site. It combines both features the Internet offers, and the groundwork you can do. For example, instead of listing your phone number on your sign, your flyer, and your ad, it is important to include your home's Internet address? If you had a listing on FreeFSBO.com, you could advertise www.FreeFSBO.com - FSBO# 1120. This has many advantages. It allows potential buyers to quickly learn all about your home (including photos) in the comfort of their home or office. It details location, the school district it's in, how close to shopping it may be, the neighborhood, home features and on and on. They are primed and qualified by the time they call. In short by driving potential buyers to your online real estate site, you help make up for that synergy that agents get when they work together. Use the Internet to give yourself a real estate marketing edge. FSBO Real Estate Tip It's important to understand that you need a "clicks and mortar" approach. You need to make a visible target of your property on the Internet. But, you also need to physically get out there and advertise, put up signs, flyers and so on, to drive those buyers to your site. SELL YOUR OWN HOME – FREE FSBO Real Estate Products and Tips! |
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