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Pay Per Click Advertising: 7 million Americans list and sell their homes each year and have little point of reference regarding merchants and professional service providers available both locally and nationally. In addition new homeowners will spend more on home related products and services within six months of their move than established residents will spend in the next five years. These new homeowners have above-average incomes and specific purchase needs, and they are searching for products and services. Additionally, because they have just undergone exhaustive credit screening, they are ideal prospects for major credit purchases, as well as insurance products. FreeFSBO.com provides you the opportunity to capture these highly responsive prospects at the time they are establishing their new buying patterns and present your products and/or services. Why existing and new Homeowners make such valuable sales prospects... Typical Homeowner Profile: Affluent - Average annual household income of $59,000 (National average is $44,000); 10% earn over $100,000
Educated - 60.1% of male heads of household and 51.7% of females have at least a college degree Professional - 73.6% of male head of household and 49.3% of females described their employment category as executive, manager, professional, sales, or business owner Marital Status - 77.2% are currently married Children - 58.2% of married couples have an average of 2 children living in their household
Average Age - Male, 38.1; Female, 37 First Time Buyers - 35.8% of the new homeowners are first time buyers.
Length of Residence in previous home - 6.6 years for those who owned their home and 4.1 years for those who rented. Distance Moved - 25.5% moved from another state Pets - 56.7% own at least one pet Automobiles - 63.6% own 2 vehicles; 13% own 3 or more Travel - 91.8% travel an average of 5.2 times during the past year Household Spending - The average household spends over $40,000 per year Mail Order Purchases - 82.7% had purchased by mail order at least one time during the past year; 51.3% ordered three times or more in the past year Online Usage - 78% of new homeowners are active home internet users – collectively they spend over $500 million online annually. Newspaper - 68.3% reads a newspaper on a daily basis. New Homeowners...
· New Homeowners spend more money during the first six months in their new home than the average family spends in 5 years.
· New Homeowners have greater purchasing power and need a greater variety of products and services than the average family.
· New Homeowners establish new buying patterns within the first three months of moving. · New Homeowners require and seek out professional service providers soon after they move. · New Homeowners are extremely creditworthy. Remember, they have just passed the most difficult credit check of their lives - obtaining a mortgage. · New Homeowners are responsive to an offer of your services and/or products, whether it be by mail, email, telephone or in person.
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