FSBO Real Estate Marketing Tips

One of the most challenging aspects of selling a For Sale by Owner (FSBO) home is attracting qualified and interested buyers. There are several real estate marketing opportunities that should be considered. A professional real estate lawn sign is an essential. You also need to ensure that the price you have set for your FSBO home is fair and compares with real estate sold in your area that is similar to yours. From there you should consider classified advertising in local papers. Additionally, although it is more expensive, you may want to consider “Display Advertising” in your local paper. It is becoming more and more important to advertise your FSBO home on the internet - today’s prospective home buyers demand it. Online real estate listings are an integral part of any successful FSBO real estate sale. Another consideration is FSBO Open Houses. There are compelling arguments for both sides regarding the advantage of Open Houses. Many argue that they are a waste of time and are primarily an opportunity for the real estate agent to gather sales leads. Others contend that you can’t sell a home without the prospective home buyer having the opportunity to view it. Another consideration is a flat rate MLS listing. MLS is a very valuable marketing venue; it exposes your FSBO home to literally thousands of REALTORS ® nationwide that may have a buyer looking for exactly what your FSBO home offers. In this situation you agree to pay the selling agent their regular real estate commission (usually 2.5 – 3.0%) – you still save significant real estate commission fees and may facilitate a quicker FSBO home sale.

 

The following categories provide individual real estate articles on topics that are designed to provide you with the insight and knowledge to successfully market and sell your FSBO home.